Referral Velocity Engineering

Referral Velocity Engineering

The ValleyX Referral Decay Function: Decomposing Velocity into Cohort-Specific Lift

Referral programs are often evaluated by a single number: total referrals per week, or aggregate velocity. This metric feels intuitive—more is better—...

Referral Velocity Engineering

Attribution Fractures in the Valleyx Loop: Diagnosing Referral Velocity Bottlenecks through Cohort Graph Topology

Every referral program has a moment when growth plateaus. The invites go out, but conversions stall. Teams often blame weak incentives or poor product...

Referral Velocity Engineering

The Valleyx Growth Vector: Engineering Referral Velocity from Decay Curve Analysis

Referral programs are a staple of growth engineering, but many teams observe a familiar pattern: an initial surge of invites followed by a steady decl...